Search engine optimization (SEO) can be a great way to get high-quality, targeted visitors to your website. In this article, I’ll discuss the necessary steps required for any effective SEO campaign. Read more…
If you’ve been looking for ways to get more traffic to your site, you’ve probably come across search engine optimization (SEO). In this article, I’ll define what SEO is, common SEO myths and misconceptions that I regularly hear, and the three steps to any SEO campaign. Read more…
What does it take to grow a successful business? That’s a question I receive regularly from my clients - solo and small business service professionals, who are great at what they do but struggle with the “business” aspects of running their firm. My lawyer clients are great at legal work. My real estate clients are excellent at finding homes for buyers and selling houses. My consulting clients are fantastic at getting measurable results for the companies they work for.
Yet, all of them share the same questions - how do I get clients? How should I market my business? Which marketing tactics should I use? Why is marketing so difficult? How can I bring in enough clients this month to pay the bills? And even, does marketing really work? Read more…