Category Archives: Marketing Plan

The 3 Most Effective Ways to Market Your Business

I’m asked, “What is the most effective way to market my business?” so much, I’ve started referring to it as the “magic bullet” question. If you want to know how to get the biggest bang for your marketing dollar, ignore that ad man who keeps calling and forget about those humorous postcards you’ve been considering sending. Instead, focus on these three ways: Read more…

Entrepreneurship, Marketing Plan Post a comment

How To Write a Marketing Plan

A marketing campaign is a series of steps designed to achieve a specific result. Think of it as the big picture that includes detailed, step-by-step guidelines for one particular goal you want to achieve. Marketing campaigns are broken into two parts:

1. Strategy - This is the planning step where you determine your target audience, your message, what marketing tactics you’ll use, and how you’ll measure results.
2. Execution - This is the action step where you follow through on your plan.

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Business Planning, Marketing Plan Post a comment