The biggest challenge most people have with marketing is that they don’t know where to start. They might know they need to create a free report to give away or produce a series of cds or develop a coaching program, but they might not have all the resources they need to put it together - or they don’t know where to find those resources. Even if they do have those resources, getting started and then actually finishing the product can be a real challenge.
Mitch Meyerson and Michael Port’s Product Factory* offers a highly productive environment for individuals who are truly dedicated to completing a product. When I began Product Factory, I had a pretty good idea of what I wanted to accomplish, but the project - a lengthy ebook - was overwhelming to me. Even as I completed major milestones - 10%, 25%, 50%, 75%, I still felt as if I was only a portion of the way there and still had so much work to complete. Read more…